Judge Ceiling Systems is now selling suspended ceiling grid for less than the competition. How can they do it? By the box.
Suspended ceiling grid for less
The economy of scale. Buy more, save more. That’s the thinking behind Judge’s latest move. Founder and Director, Michael Judge says: “There’s so much competition within the industry and we wanted to find a way of retailing suspended ceiling grid for less.”
To increase the savings, Michael turned his attention to the people buying the biggest quantities: “So much of our work is with the trade and if you’re in the trade a few metres of grid won’t get you very far. That’s why we’re focussing our price cuts on boxes of suspended ceiling grid – so we give the biggest benefit to the people who buy the most ceiling grid.”
Judge suspended ceilings – friend to the trade
Not that suspended ceiling grid is the only element of a suspended ceiling to come with trade discount. Every product is cheaper at trade – and when you open a trade account you get preferential payment terms too.